Black Friday: From High to Plateau
Black Friday is a commercial event that originated in the United States and is traditionally held on the Friday after Thanksgiving Day. It marks the beginning of the holiday shopping season with significant discounts and promotions in retail stores and online. In recent years, Black Friday has grown in popularity around the world, including Germany. In Germany, Black Friday has experienced rapid growth and adoption, with many retailers, both physical and online, participating in the event. This has led to increased consumer interest and significant sales, making it an important date in the German retail calendar.
As the chart below shows, German interest in Black Friday surprisingly peaked in 2019 ahead of COVID-19 and is likely to remain below record levels this year. It might reach the level of 2022 though.